Amazon Great Indian Festival 2026
The Amazon Great Indian Festival 2026, Amazon India's festive-season sale, started on 8 October 2026 — as announced by Amazon, with a 10% instant discount on SBI cards and up to 10% extra for Prime members.
It started on 8 October 2026, the date Amazon announced on 18 September. Amazon's 18 September announcement gives no end date.
Our guides compare picks from their Amazon India listings and show the live Amazon price when Amazon returns one, so you can judge a festival price for yourself.
Started 8 October 2026 · Prime members get up to 10% extra
- Started
- 8 October 2026
- Bank offer
- 10% instant discount on SBI cards & EMI
- Prime members
- Up to 10% extra
- Prime early access
- Not mentioned in Amazon's announcement
- Ends
- Not given in Amazon's announcement (Diwali 2026: 8 Nov)
- Confirmed by Amazon
- Yes — announced 18 September 2026
Start date and offers from Amazon India's announcement of 18 September 2026. Amazon's announcement gives no end date and does not mention Prime early access.
Why it is 8 October, not late September
Amazon anchors this sale to the festival calendar, not to a fixed calendar date. Its last three start dates all landed 27–35 days before Diwali:
| Edition | Sale started | Diwali | Lead time |
|---|---|---|---|
| 2023 | 8 October | 12 Nov | 35 days |
| 2024 | 27 September | 1 Nov | 35 days |
| 2025 | 23 September | 20 Oct | 27 days |
| 2026 | 8 October (confirmed) | 8 Nov | 31 days |
Diwali falls unusually late in 2026 (8 November, against 20 October in 2025), so the sale moved later too. From this pattern we expected a 4–12 October start while many sites repeated 2025's 22–23 September date — 47 days before Diwali, outside anything Amazon has done. Amazon confirmed 8 October: 31 days before Diwali, inside the usual range.
10% Instant Discount on SBI Cards — Confirmed
Amazon has confirmed a 10% instant discount on SBI credit and debit cards and EMI transactions, plus up to 10% extra for Prime members.
5 things to know during the festival
The festival started on 8 October 2026, per Amazon India's announcement. Prime members get up to 10% extra.
Amazon has confirmed a 10% instant discount on SBI credit and debit cards and EMI transactions. Check the final amount in your cart at checkout.
Prices change often during the sale. If you have shortlisted something, check today's price on Amazon before you buy.
Lightning Deals are time-limited and can sell out — if you spot one you want, add it to your cart and check out promptly.
A big "% off" against MRP is not proof of a deal. Compare the price with the other picks in our guides, and with the same model on other stores.
Deals worth buying today
Current Amazon discounts on products from our guides, each stamped with the time we read it.
Best categories to shop in the Great Indian Festival 2026
Each guide compares picks from their Amazon India listings and shows the live Amazon price whenever Amazon returns one.
Televisions
Smart TVs are one of the categories Amazon's festival announcement highlights
Laptops & Desk Setup
Laptops, keyboards and monitors for work and study
Home Appliances
Washing machines, water heaters and refrigerators
Kitchen Appliances
Kitchen is one of the categories Amazon's festival announcement highlights
Audio & Earbuds
Earbuds, earphones, speakers and soundbars
Watches & Smartwatches
Analog, digital and smart watches, including gift picks
Fitness at Home
Walking pads, massage guns and weighing scales
Office & Study
Office chairs, study lamps and printers
Luggage & Bags
Trolley bags, backpacks and wallets
Personal Care
Trimmers, sunscreen and skincare
Water Purifiers
RO purifiers, including picks under ₹10,000 and for borewell water
Home Cleaning
Pressure washers, vacuums and floor cleaners
Is the festival deal real? Four quick checks
A big "% off" against MRP is not proof of a deal. Check these before you buy.
Compare the same model on another store
Flipkart’s Big Billion Days runs in the same festive window. Search the exact model number there and compare the final price after the bank offer you can actually use.
Read the live price in our guides
Picks in a PakkaPick guide show the price Amazon currently lists, with the time we read it, whenever Amazon returns one. Open the guide for the category and compare the picks side by side.
Match the exact model number
Similar product names can be different models. Match the model number on the listing with the one you shortlisted before you pay.
Check the final amount at checkout
Bank discounts and coupons apply at checkout. Amazon has confirmed a 10% instant discount on SBI credit and debit cards and EMI transactions, so look at the final amount in your cart.
Prefer a shortlist?
Our deals list carries only products from our guides, and shows the time each price was read.
Amazon Great Indian Festival 2026 — FAQ
When is the Amazon Great Indian Festival 2026 in India?↓
The Amazon Great Indian Festival 2026 started on 8 October 2026 — Amazon India announced the date on 18 September 2026. Amazon's 18 September announcement gives no end date; the festival traditionally runs through the Navratri–Diwali season, and Diwali 2026 is on 8 November. The start is later than 2025 (23 September) because Diwali falls later this year, so the 22–23 September dates some sites carried over from 2025 were wrong. Amazon's announcement does not mention Prime early access for 2026.
Is the Great Indian Festival Amazon's biggest sale of the year?↓
It is Amazon India's festive-season sale, timed to Navratri and Diwali, and Amazon's own 2026 announcement promises "the lowest prices of the year" — that is Amazon's claim, so compare prices before you buy. It runs in the same festive window as Flipkart's Big Billion Days.
What is the bank offer during the Great Indian Festival 2026?↓
Amazon India has confirmed a 10% instant discount on SBI credit and debit cards and on EMI transactions for the Great Indian Festival 2026, plus up to 10% extra for Prime members. Check your cart at checkout for the exact offer.
Do you need Amazon Prime for the Great Indian Festival 2026?↓
No — anyone can shop the sale. But Amazon says Prime members get up to 10% extra during the Great Indian Festival 2026. Amazon's 2026 announcement does not confirm Prime early access. If you plan to buy a TV, laptop or large appliance, joining Prime is worth considering.
Which categories have the best deals in the Great Indian Festival?↓
Amazon's 2026 festival announcement highlights smartphones and accessories, electronics, smart TVs and projectors, kitchen and home improvement, and everyday essentials. For big purchases such as TVs, laptops and large appliances, compare the picks and live Amazon prices in our buying guides, and the same model on other stores, before you buy.
Great Indian Festival vs Flipkart Big Billion Days — which is better?↓
Both run in the same festive window. For any specific model, compare the two side by side — the lower listed price, plus whichever bank offer you can actually use, is the better deal.
During the festival
Live deals, updated year-round
The festival started on 8 October. Our deals page lists current deals on products from our guides, each with the time we read the price.
Today's Best Deals →As an Amazon Associate, PakkaPick earns from qualifying purchases. We earn a small commission when you buy through our links at no extra cost to you. Our guides are written independently — we never accept payment for rankings. Great Indian Festival 2026 start date (8 October) and offers are from Amazon India's announcement of 18 September 2026, which gives no end date.