Head-to-Head · Large Appliances
Aquaguard vs Pureit Water Purifier: Which RO Is Better in India?
By Bikram Nath · Updated July 2026 · How we pick · Affiliate disclosure: links earn a small commission
The short answer
Aquaguard and Pureit are closely matched legacy brands, and the winner depends on what you value.
Best on features
Aquaguard Aura RO+UV+UF Water Purifier (Active Copper + Zinc, 7L)
Best on value
Pureit Copper+ Eco Mineral RO+UV+MF Water Purifier (8L)
Disclosure: As an Amazon Associate, PakkaPick earns from qualifying purchases. This comparison contains Amazon affiliate links — we may earn a commission, but it never changes our verdict and your price is unaffected.
Aquaguard (from Eureka Forbes) and Pureit (from HUL) are the two legacy giants of Indian water purification — the brands most families grew up seeing on the kitchen wall. Both now sell copper-enriched RO purifiers aimed at the same buyer: someone on hard borewell, tanker or high-TDS municipal water who also wants the health-and-taste appeal of copper. The Aquaguard Aura is an 8-stage RO+UV+UF unit with a taste adjuster (MTDS) plus active copper and zinc; the Pureit Copper+ Eco Mineral is a 7-stage RO+UV+MF purifier built around Copper Charge Technology. Both are water-efficient designs that recover up to around 60% of the water they process — far better than an ordinary RO — so wastage is not the dividing line many buyers assume. This comparison weighs purification breadth, copper delivery, tank size, running cost and after-sales service so you can pick the right one for your home rather than the brand you remember.
Specs compared
| Spec | Aquaguard Aura RO+UV+UF Water Purifier (Active Copper + Zinc, 7L) | Pureit Copper+ Eco Mineral RO+UV+MF Water Purifier (8L) |
|---|---|---|
| Purification | RO + UV + UF + MTDS (8-stage)✓ | RO + UV + MF (7-stage) |
| Storage capacity | 7 L | 8 L✓ |
| Purification rate | ~12 L/hour | ~24 L/hour✓ |
| Suitable water source | Borewell, tanker & municipal (high TDS) | Borewell, tanker & municipal (high TDS) |
| Copper / mineral tech | Active Copper + Zinc with taste adjuster (MTDS) | Copper Charge Technology (99.8% pure copper) + minerals |
| Water recovery | Up to ~60% water savings | Eco Recovery — up to ~60% water recovery |
| Service network | Very wide (Eureka Forbes, pan-India)✓ | Wide (HUL Pureit, pan-India) |
| Warranty | 1 year + free 1-year service plan✓ | 1 year (brand warranty) |
Pros & cons
Aquaguard Aura RO+UV+UF Water Purifier (Active Copper + Zinc, 7L)
Pros
- +Broader 8-stage purification with UF and an MTDS taste adjuster for varying water
- +Copper plus zinc enrichment rather than copper alone
- +Very wide Eureka Forbes service network with a bundled first-year service plan
Cons
- −Slightly smaller 7L tank than the Pureit
- −Usually costs a little more, partly because of the bundled first-year service plan
Pureit Copper+ Eco Mineral RO+UV+MF Water Purifier (8L)
Pros
- +Faster ~24 L/hour purification fills the 8L tank quickly, even during short supply windows
- +Slightly larger 8L tank for more standby water during power cuts
- +Charges water with 99.8% pure copper via Copper Charge Technology
Cons
- −Uses an MF stage rather than the finer UF found on the Aquaguard
- −No zinc or dedicated taste adjuster, and no bundled first-year service plan
Our verdict
Aquaguard and Pureit are closely matched legacy brands, and the winner depends on what you value. The Aquaguard Aura takes it on purification breadth (RO+UV+UF with a taste adjuster and copper-plus-zinc), the wider Eureka Forbes service network and a bundled first-year service plan — the pick if you want maximum flexibility and after-sales reach. The Pureit Copper+ Eco Mineral wins on tank size and upfront value: a larger 8L tank with a faster fill for more standby water, a lower sticker price with no bundled service plan, and the same 99.8% pure copper charging. On water saving the two are level — both recover up to around 60% of what they process — so that's no longer the deciding factor. Choose Aquaguard for breadth and service; choose Pureit for a bigger tank and a lower upfront price.
Best for value
Pureit Copper+ Eco Mineral RO+UV+MF Water Purifier (8L)
Best for features
Aquaguard Aura RO+UV+UF Water Purifier (Active Copper + Zinc, 7L)
Prices and availability on Amazon.in change frequently — the price on the Amazon product page at the time of purchase is the one that applies. As an Amazon Associate, PakkaPick earns from qualifying purchases; your price is unaffected.
Editor's take
Choose the Aquaguard Aura if you want the most purification flexibility and the strongest service safety net. Its UF stage, MTDS taste adjuster and copper-plus-zinc enrichment cover a wider range of water conditions than the Pureit, and Eureka Forbes' service network plus the bundled first-year plan mean help is rarely far away — valuable given RO purifiers need regular servicing. Choose the Pureit Copper+ Eco Mineral if a bigger tank and a lower upfront price are your priority. Its 8-litre tank gives more standby water during power cuts, it fills a little faster, and it usually costs less because it doesn't bundle a first-year service plan — all while charging your water with 99.8% pure copper. On water efficiency the two are level: both recover up to around 60% of the water they process, so neither wastes the way an ordinary RO does. Neither is a weak purifier; both are trusted legacy brands with pan-India support. The decision comes down to what you optimise for: Aquaguard for breadth and service reach, Pureit for a larger tank and a lower sticker price.
Editor's read
These two are closer than the brand rivalry suggests. Aquaguard's Aura has the broader purification spec on paper — a UF membrane, MTDS taste adjuster, and copper plus zinc — and Eureka Forbes' service reach is one of the oldest and widest in India, backed by a genuinely useful first-year service plan. Water efficiency is not the divider people expect: both recover up to around 60% of the water they process, so wastage is a wash. Pureit's real edge is practical — a larger 8L tank for more standby water, a faster fill, and a lower upfront price since it doesn't bundle a first-year service plan. Copper delivery on both is legitimate. The honest read: pick Aquaguard for purification breadth and service muscle, pick Pureit if a bigger tank and a lower sticker price matter most to your household.
— Bikram, editor
How we compared these
This head-to-head is researched from each product's published specifications, manufacturer documentation, expert reviews and the aggregate of genuine Indian buyer feedback — not hands-on lab testing. We weigh the specs that actually matter for Indian conditions (voltage variability, hard water, monsoon humidity, service-network reach) and tell you which contender suits which buyer, rather than claiming to have bench-tested either unit. We do not accept paid placements — our only commercial relationship is the Amazon affiliate link. See our full methodology.
What to look for
- 1Check your TDS and water source first: Both are RO purifiers built for high-TDS borewell, tanker or municipal water. If your municipal supply is already below about 200 ppm, you may be over-spending on RO — but for most Indian metros and hard-water areas, RO+copper is the right category.
- 2Water wastage matters — but here it's a wash: Ordinary RO purifiers reject 2–3 litres for every litre purified. Both of these go further — the Pureit's Eco Recovery and the Aquaguard Aura's water-saving design each recover up to around 60% of the water they process. So on a metered or tanker supply neither will punish you the way a basic RO does; don't pick between these two on wastage alone.
- 3Copper delivery differs: Both add copper for taste and traditional appeal. Pureit charges RO water with 99.8% pure copper via Copper Charge Technology; Aquaguard's Aura adds copper plus zinc and a taste adjuster. If copper is your main draw, check whether it's maintenance-free or needs a replaceable cartridge.
- 4Weigh the service plan, not just the warranty: Aquaguard's Aura typically ships with a free first-year service plan covering installation, a maintenance visit and repair visits. Pureit's HUL service network is also wide. Confirm exactly what's covered in year one and the AMC price after it lapses.
- 5Match tank size to your household and power cuts: 7–8 litres suits a family of 3–5. Pureit's 8L edges Aquaguard's 7L for standby water during outages, but both refill quickly on a steady supply.
Also worth a look
KENT Grand Plus RO+UV+UF
View on Amazon →A third-brand alternative with a bigger 9L tank, TDS control and one of India's largest RO service networks if you want to look beyond Aquaguard and Pureit.
Livpure GLO PRO++ RO+UV+UF
View on Amazon →A budget-friendly third option delivering core RO+UV+UF purification for less, worth considering if the upfront price is your main priority.
Frequently asked questions
Is Aquaguard or Pureit water purifier better in India?
Both are trusted legacy brands and closely matched. Aquaguard's Aura has the broader purification spec — RO+UV+UF with a taste adjuster and copper plus zinc — and Eureka Forbes' service network is among the widest in India, with a useful first-year service plan. Pureit's Copper+ Eco Mineral counters with a larger 8L tank, a faster fill and a lower upfront price (no bundled service plan), plus 99.8% pure copper charging. Both are water-efficient, recovering up to around 60% of what they process, so wastage doesn't separate them. Pick Aquaguard for purification breadth and service reach; pick Pureit for a bigger tank and lower upfront cost.
Does Pureit Eco Recovery really save water?
Yes — meaningfully, versus an ordinary RO. A standard RO purifier rejects roughly 2–3 litres of water for every litre it purifies; Pureit's Eco Recovery reclaims much of that, delivering up to around 60% recovery, so far less goes down the drain. Worth knowing, though: the Aquaguard Aura is not a basic RO either — it uses its own water-saving design that also recovers up to around 60%. So against the Aquaguard specifically, water saving is roughly level and shouldn't be your deciding factor; both beat a conventional RO by a wide margin.
Are copper water purifiers like Aquaguard and Pureit worth it?
Copper purifiers add copper to already-purified RO water for taste and the traditional appeal of copper-stored water. Both the Aquaguard Aura (copper + zinc) and Pureit Copper+ (99.8% pure copper) do this reliably. The purification itself is what keeps you safe; copper is a taste-and-preference add-on rather than a safety feature. If you like the taste and the wellness angle, it's a reasonable extra — just don't pay a large premium expecting it to purify better than a plain RO+UV+UF unit.